Hire a Voice Actor for Your Voice mail Greeting and Auto Attendant
August 28, 2008
A businesses voice mail or auto attendant is often the first impression your customer will have of your business. Hiring a professional voice actor will ensure that your voice mail system is recorded professionally on high-end equipment. A voice actor can ensure that there are no distracting noises in the recording such as the hustle and bustle of a busy office, or the regional accent of an employee doing the recording.
Finally, professional voice actors will be able to record your script in the correct format necessary for your telephone system.
With these items in mind, there are a few questions you should ask yourself before choosing a voice actor to record your voice mail greetings.
1. Who are your customers?
If you are a hip new sports store, you’re going to want a young, upbeat voice to reflect your store’s image. Similarly, if you cater to an older customer base you should find a voice actor who speaks at a slower pace. In both cases, you should ensure that the voice actor you select has the studio equipment necessary to record top-notch audio.
2. Where are your customers calling from?
If you are serving an international clientele, it is important to consider the accent of your voice actor. An international business may have only one main telephone system. A British accent is generally regarded as being the most ‘international’. If you choose an American accent, it should be as neutral as possible. For a little flair, you could even choose an Australian accent. Another factor to consider is the fact that customers may be calling from a mobile phone - ensure that the volume level is sufficient so as to meet their needs.
3. What are you selling?
Whether you use hard sale methods or soft sale methods, your message-on-hold and auto attendant should reflect the same. A male voice is most often used for a hard sale, while a softer female voice is considered more appropriate for a soft sale.
Now that you have the information necessary to choose a great voice actor for you telephone system, consider the script for your system. Will callers be put on hold?
How long might they be on hold? Not all business have the means to answer every telephone call that comes into their offices, much less be available 24/7! Rather than leave customers on hold listening to elevator music, why not use this time as an opportunity to market your company and services?
A recording featuring your latest specials or simply providing more information about your business can be helpful to frequent and new callers alike. You can write such a message quickly and easily by drawing from your existing marketing materials or by hiring a freelance writer. Having several alternating messages will keep the caller’s attention longer.
If you are looking for more information on how to make a user-friendly telephone system for your business, download this free Telephone System Success Kit. It includes sample voice mail scripts to draw inspiration from. Remember, your voice mail system is often the first impression potential customers have of you and your business - make it a good one!
http://www.voices.com/specials/telephone-system-success-kit.html
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