In-store Advertising : Do You Want Fries With That?

Ever notice how there’s really nowhere you can go to get away from advertising? In today’s day and age, there’s so much going on, so many people trying to get your attention and work their way into your mind to drive home a message and have you act on it according to their wants.

Think about a place where there’s a lot of advertising. I’m sure you didn’t have a problem with that one. I wouldn’t be in the least bit surprised if the grocery store was among one of the places on your mental list.

Really, there’s advertisements everywhere! Product placement is king, with aisles upon aisles of advertising featuring goods that say things like “Rich in Omega 3s!”, “Mmm, Mmm Good”, “They’re Great!” and slogans like “Because You’re Worth It”.

In our bigger is better, super-size me society, the advertisements have become more aggressive, prominently placed and have also taken on another form… now it’s not just what you see that speaks to you, you’re also privy to more advertising via what you hear.

Grocery stores are jumping into more targeted “in your face” advertising in their aisles and various departments, the deli and baby sections most commonly, that range from high impact animated cartoons focused on family meal time to soft sells strategically placed for impulsive purchases and last minute additions while at the till.

More and more advertisements in grocery stores are employing the subtle use of voice over, a friendlier, more human form of advertising that causes you to pause and listen to the company’s message as well as look at their product.

Why are they doing that?

A voice over is extremely effective and can instantly connect on a human level that basic print advertisements don’t even come close to. Because the voice is being used as the primary sales agent in partnership with the ad copy, the message is delivered with more urgency, appeal and ultimately, personality.

Voice overs are also being used at self-checkouts at the grocery store where they act as a guide and representative of the company, maintaining interaction with the customer streamlining the purchasing process for people who need to be in and out of the store quickly, something that is of great value when you only have a few items to buy and don’t want to wait in lines full of people with carts full of groceries.

If you have a store, try using voice over to experience first-hand how it can make a difference.

You may just find that adding another medium to your marketing mix will attract the kind of attention you’re seeking in an innovative way and move products off the shelves faster and more consistently. To find a voice over professional to record your voice overs, search on the Internet and hire a voice talent directly to get the job done right for promotion in your store.

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