Would you Hire A Voice Talent? Apple Did

You may have heard about the latest trend to use celebrity voice-overs in broadcast commercial advertisements.

I don’t know how much Kiefer’s voice-over cost Apple, but it surely was more expensive than if they had hired a relatively unknown professional voice talent with a similar voice type.

Kiefer’s celebrity status combined with an embraceable, toasty warm, (and very trustworthy) voice, has landed him voice work with Ford, Verizon, and a voice-over in the Japanese market for the Calorie Mate nutrition bar.

Has your company ever hired a celebrity voice to promote a product or service?

Even if it was a local celebrity, was it obvious to your customers who the voice talent was and did it have any influence on their doing business with your company?

Thanks,

Stephanie

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